Private Executive Support for Busy Professionals

Creating space in your life for what matters most.

Trusted personal support for busy professionals who want more time, clarity and ease.

Calm, discreet assistance that brings structure to your daily life.

I work with a small number of clients to ensure exceptional support and responsiveness.

Book an introductory call

A short, confidential conversation to explore what you need and how I can support you.

How I support you

Life runs more smoothly when the details are taken care of.

I provide calm, discreet support that lightens your mental load and brings a sense of steadiness to your days.

These are the areas where I can assist:

End-to-end personal and household management, including:

Personal Life Management

A calm, structured approach to managing the personal details that quietly consume time and mental space.

Household Coordination & Logistics

Ensuring your home runs smoothly with organised, proactive oversight of household needs.

Family & Lifestyle Support

Thoughtful, reliable support that keeps family life organised, steady and running with ease.

Travel Planning & Itinerary Management

End‑to‑end planning that removes the stress from travel and ensures every detail is handled seamlessly.

Administration & Personal Organisation

Clear, efficient management of personal admin so you can stay focused on what matters most.

Events, Celebrations & Special Occasions

Discreet coordination of meaningful moments, handled with care, attention and calm professionalism.

Personal & Gift Shopping

Thoughtful support with sourcing, purchasing, and organising personal items and gifts, handled smoothly and with care

The Benefits

  • A streamlined, organised personal life

  • Less overwhelm & mental load

  • More emotional & mental space

  • Reduced stress & decision fatigue

  • A single trusted person managing everything

  • A calmer home environment

  • More presence with family & friends

  • More energy for what matters

Who I Support

  • CEOs and executives managing demanding careers

  • Founders and business owners balancing business growth and family life

  • Professional couples juggling competing schedules

  • Individuals who value discretion, efficiency and peace of mind

Ways to Work Together

I offer support designed to fit the rhythm of your life. Most clients choose a weekly retainer for consistent, ongoing support, with a monthly retainer available for those who prefer a broader, more structured arrangement.

Choose the level of support that best fits your lifestyle.

Weekly Retainer

  • Ideal for clients who want steady, hands‑on support

  • Provides consistent help with personal, household and administrative needs

  • Ensures continuity, reliability and proactive management

  • Minimum 1 hour per week / 12‑week commitment

Monthly Retainer

  • Suited to clients who prefer a more spacious, high‑level structure

  • Offers flexibility across the month for shifting priorities

  • Provides ongoing access to support without weekly scheduling

  • Minimum 6 hours per month / 12-month commitment

Project-Based Support

  • For one-off projects, relocations, events, travel planning or household organisation

  • Available on request

Pricing available on request.

Why Clients Choose to Work With Me

20+ years supporting senior executives

Experience navigating complex priorities, confidential information and demanding schedules.

A proactive approach

I anticipate needs before they become problems.

Absolute discretion

Trust and confidentiality are at the centre of every client relationship.

Calm under pressure

A steady presence when life feels busy, complex or overwhelming.

What to Expect When Working With Me

  • A confidential, obligation-free introductory call

  • A tailored support plan based on your needs

  • Discreet, proactive management of your personal and household responsibilities

  • A seamless, calm working relationship

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About me

A calm, discreet presence behind the scenes

I’m Sally — a Melbourne‑based Private Executive Assistant with over 20 years’ experience supporting CEOs, founders and busy professionals across a range of industries.

My work sits at the intersection of discretion, structure and deeply personalised support. I help clients simplify the personal side of life so they can operate with more clarity, ease and presence — at home and at work.

Across my career, I’ve been the steady person behind the scenes: anticipating needs, creating order, managing details and ensuring everything runs smoothly without drawing attention. I bring a calm, grounded energy to environments where time is limited, priorities shift quickly and trust is essential.

Clients describe me as intuitive, highly organised and quietly effective — someone who creates space, reduces mental load and handles the things they don’t have time to think about.

My approach is simple: discreet, proactive support that fits seamlessly around your life.

To explore whether this support is the right fit, you’re welcome to book an introductory call to discuss your needs.

Thank you! Your enquiry has been sent successfully.

What my clients are saying about my work

Sally has become the quiet engine behind my life. I used to carry an enormous mental load...appointments, family logistics, travel, home admin, and it was constantly pulling my attention away from the things that actually matter. Within weeks of working together, everything felt lighter and more organised. She anticipates what I need before I even think of it, handles sensitive matters with absolute discretion, and brings a calm steadiness that has genuinely changed the rhythm of my days. I can’t imagine operating without her now.

A. Thompson

Founder & CEO

Working with Sally has been transformative for our family. She manages the personal side of our lives with the same level of professionalism and care that we bring to our careers. From coordinating trades to planning travel and keeping our home admin under control, she handles everything seamlessly and without fuss. The biggest difference is how much calmer our home feels. We finally have space to breathe, think, and be present. Sally is trustworthy, discreet and incredibly reliable.

M. & L. Carter

Senior Professionals

Names in testimonials changed for privacy.

All enquiries and client information are kept strictly confidential.